Keyword articles have quickly become one of the most popular ways for Web site owners to generate traffic and expose people to their marketing messages. These articles can be a great tool for any Web site owner, but keyword articles need to be high in quality or they will not serve their intended purpose. If your articles aren't attracting visitors or keeping them on your site long enough to sign up for your e-mail list or make a purchase, then you may need to sit down and take a look at how you have been writing them. Use these five tips to improve the quality of your keyword articles.

1. Focus on your audience first and then focus on keywords. One major problem with keyword articles is that they are often so full of keywords that they lose their readability. When you write an article, write it for the reader first. Then you can go back and add keywords to help you optimize the article for your Web site. If you're not focusing on the reader, the quality of your articles is going to suffer and visitors may become frustrated that they can't find the information they need.

2. Don't use misspelled words as keywords. This is another case of not focusing on the reader. Keyword articles with these misspellings may drive some traffic to your site, but it will turn off others who may think you did a poor job writing and proofreading your content.

3. Proofread your articles before posting them on your site or submitting them to directories. First impressions count, and you don't want a reader's first impression of your business to be that you make errors and don't correct them.

4. Use headings and bullets in your keyword articles to make them easier to read. Bold headlines can help break up text and bulleted lists can highlight important information. Because many people only skim pages of text when they use the Web, this will help focus their attention on those content areas that you feel are the most important.

5. Make your keyword articles relevant to your business. For example, if you run a computer repair business, you may have articles about virus protection, common computer problems, troubleshooting tips, and other computer-related topics on your Web site. Articles about lamps or your favorite vacation destination don't fit in and won't be of interest to readers who are looking for computer information.

Using keyword articles can be an important marketing and traffic-generation tool for your business. If you follow these five tips and consistently produce quality keyword articles, you can be sure your business will be more successful.
About the Author

Keyword articles can make or break your business, but quality is key. If you need keyword articles for your Web site or for directory submission, A Wealth of Words can give you quality keyword articles at an affordable price. Find out more about keyword articles and other Web content writing services that can make you money.